Channel Surfer: What’s Up at the “Brands That Defy Gravity” Blog . . .

Post:

The U.S. pork industry’s iconic marketing slogan, “The Other White Meat,” was crisp and clear and clever and to the point.

And when it was introduced 24 years ago, the slogan connected easily with a generation of American consumers who were becoming uncomfortable with the fat and cholesterol in red meat.

Will pork producers’ new campaign and slogan, “Pork: Be inspired,” make the same kind of connection? At this point, I am not inspired. What's your take?
4 days ago

Comment:

And speaking of generic foods given panache with marketing, we might speculate that on behalf of the Association of Milk Makers or whatever it is called, Mad Ave hacks couldn't riff on what the pork geniuses pulled (joke) (that's enough! .ed) off when they came up with "The Other White Thirst Quencher!" simply because none exists that didn't already have milk in it. So they settled on "Got Milk?" which was pretty interesting and distinctive enough to inspire a flotilla of satirists. Rebecca Romijn in a bikini with a milk mustache didn't hurt either.

The egg industry trade association also did a good job with "The Incredible, Edible Egg". Fortunately that campaign was long gone when eggs were destroyed and their chickens slaughtered not too long ago following some vicious bacterial or viral infection.

Of course the animals behind "The Other White Meat" got their bacon kicked when Swine Flu began killing people.

The moral of the story: pigs that defy gravity do come down at one point or another.